technology

TECHNOLOGY -- Channelling YouTube
April 2012

Social media is now a mainstream marketing tool, but while agents are increasingly using YouTube channels to sell their brand, what key components are needed for a campaign to be effective?

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TECHNOLOGY -- MOVING IN Virtual FURNITURE
March 2012

By installing virtual furniture you can bring an empty home to life with just a few clicks of the mouse. Real Estate Business’ Stacey Moseley uncovers how best to portray a property’s potential without misleading the buyer

Full Article: TECHNOLOGY -- MOVING IN Virtual FURNITURE
 
TECHNOLOGY -- Making your CRM system work for you
February 2012

Extracting a major return on investment from a customer relationship management (CRM) system is possible, according to several agents whose focus is doing exactly that. Real Estate Business explores how CRMs help agents increase profits and create clients for life

Full Article: TECHNOLOGY -- Making your CRM system work for you
 
UNTANGLING ONLINE LISTINGS - WHAT AGENTS MUST KNOW
December 2011

In the first part of this two-part series on online property listings we spoke to the two most visited listing websites in Australia, realestate.com.au and Domain. Now it’s the turn of several of their competitors to show what they provide principals and agents

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BETTER BUSINESS - LISTINGS IN MOTION
November 2011

As the industry progresses from newspapers to online, some industry figures are suggesting it’s time to move from still photography to video displays. Real Estate Business explains

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BETTER BUSINESS - WINDOW TO THE FUTURE
October 2011

Real Estate Business’ Matthew Sullivan investigates why more agents are making the switch to digital window displays

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BETTER BUSINESS - The smartphone revolution
September 2011

Listing and displaying homes has never been simpler. Real Estate Business’ Rachael Micallef reveals why smartphones are quickly becoming an agent’s best friend

Full Article: BETTER BUSINESS - The smartphone revolution
 
TECHNOLOGY -- Getting smart with CRM
August 2011

Customer relationship management (CRM) systems can take time to set up and use, but by following a few basic principles, busy agents can use CRMs to thrive in today’s market.

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BUSINESS BUILDING -- Pimpin' your website
October 2010

Get the most out of your website by making sure your content is relevant, timely and appropriate.

Full Article: BUSINESS BUILDING -- Pimpin' your website