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April 2012 |
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Social media is now a mainstream marketing tool, but while agents are increasingly using YouTube channels to sell their brand, what key components are needed for a campaign to be effective?
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March 2012 |
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By installing virtual furniture you can bring an empty home to life with just a few clicks of the mouse. Real Estate Business’ Stacey Moseley uncovers how best to portray a property’s potential without misleading the buyer
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February 2012 |
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Extracting a major return on investment from a customer relationship management (CRM) system is possible, according to several agents whose focus is doing exactly that. Real Estate Business explores how CRMs help agents increase profits and create clients for life
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December 2011 |
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In the first part of this two-part series on online property listings we spoke to the two most visited listing websites in Australia, realestate.com.au and Domain. Now it’s the turn of several of their competitors to show what they provide principals and agents
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November 2011 |
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As the industry progresses from newspapers to online, some industry figures are suggesting it’s time to move from still photography to video displays. Real Estate Business explains
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October 2011 |
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Real Estate Business’ Matthew Sullivan investigates why more agents are making the switch to digital window displays
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September 2011 |
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Listing and displaying homes has never been simpler. Real Estate Business’ Rachael Micallef reveals why smartphones are quickly becoming an agent’s best friend
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August 2011 |
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Customer relationship management (CRM) systems can take time to set up and use, but by following a few basic principles, busy agents can use CRMs to thrive in today’s market.
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October 2010 |
Get the most out of your website by making sure your content is relevant, timely and appropriate.
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